AEO tool pricing in 2026: every plan, prompt cap and AI engine

The verdict

1. AEO done and proven, priced per brand

   supereoour pick, and we make it

   • best for teams that want AEO done, not a dashboard: supereo does everything it takes to get you recommended, from your site and pages to the roundups, placements and videos AI reads;
   • it proves each move against control questions, with sample sizes and ranges on every number;
   • run it from Claude or ChatGPT: an MCP server with the same tools supereo's own agent uses.

   From $149 a month

   Run the free auditFree, no card, every answer shown.

2. Low-cost tracking

   Otterly

   Best for low-cost monitoring of brand mentions and website citations in AI search. OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. otterly.ai

   From $29 a month

3. Agencies tracking many brands

   Rankscale

   Best for agencies and multi-brand teams tracking many brands across many AI engines. Agencies, enterprise, and multi-brand SEO teams run visibility across markets from one platform. rankscale.ai

   From $17 a month, billed annually

4. Enterprise budgets

   Profound

   Best for enterprise marketing teams that want AI search dashboards and marketing agents. For companies operationalizing AI Search insights and running marketing agents at scale tryprofound.com

   Custom pricing, through sales

5. Teams on HubSpot

   HubSpot AEO

   Best for teams that run their marketing and CRM in HubSpot. Your CRM data is already connected, so recommendations are even more specific. hubspot.com

   From $50 a month

6. Teams already on Semrush

   Semrush AI Visibility Toolkit

   Best for SEOs and marketers already on Semrush who want AI visibility beside their SEO data. This toolkit is designed for SEOs and marketers who want to monitor how their site and competitors are positioned across AI systems. semrush.com

   From $99 a month, billed annually

Compared on the jobs that matter

• Does the work: it changes the site, writes pages or places the brand itself, beyond tracking, reporting and recommending.
• Proves it against controls: it measures each change against control questions, or a held-out group, the change could not move.
• Runs from Claude or ChatGPT: Claude or ChatGPT can run it over MCP.
• Free audit: anyone can run an audit with it without paying or starting a trial.
• Yes means the tool's own page says it, quoted under each tool below; a dash means none of the pages we read says it.

Every plan

What you pay for

Most AEO tools price by prompts: the questions they ask AI engines for you, on how many engines, and how often. A bigger plan tracks more prompts on more engines. Some sell credits instead, spent as their answers or agents run.

Tracking tells you where you stand. The work, changing the site, writing pages and getting the brand placed where AI reads, is either part of the tool or a job left to your team. Compare what each plan includes, not only its price.

Paying people to do the work is priced another way, by retainer: see what an AI SEO agency costs over a year and what an AEO agency quote commits you to.

supereo prices per brand, and each plan includes the work. On Copilot your team ships each change supereo writes; on Autopilot supereo ships it. Every change is measured against control questions: How supereo measures.

Trials, free plans and free audits

A free trial is not a free plan: the tables list a plan as free only when its pricing page sells it as free. Free audits are separate, and the comparison table marks which tools offer one, from their own pages.

supereo's free audit costs nothing and takes no card. Its plans start with a free trial, with a card up front: see supereo's plans.

The tools

Questions

How we compiled this

Every price, prompt cap and AI engine on this page comes from each tool's own pricing page, and every capability from the tool's own product pages, docs and free tools. supereo reads them every week and keeps a value only when the page states it word for word; each tool on this page names the page and the day it was last checked.

Prices are US dollars a month on monthly billing, or the monthly price of an annual plan where that is the only price the page states, marked billed annually. A free trial is not a free plan, and custom pricing is a price the page does not publish. A tool sold only as part of a bigger product says so beside its prices.

Yes means the tool's own page says it, in the words quoted under each tool. A dash means none of the pages we read says it, so the tool may still do it without saying so there.

We make supereo, so it is listed first, as our pick. The other tools follow by how many of the four jobs their own pages claim, then by price.

Where this page's words state something the dataset doesn't hold, such as a change a tool made, the sentence links its source and the day it was read.

How supereo measures its own results, with every number it runs on: How supereo measures.

supereo (supereo.app) is an AI agent that does everything it takes to get your brand recommended by ChatGPT, Gemini, Perplexity, Claude and Google, on your site and off it: site fixes, new pages, roundups, placements and video. It proves what worked against control questions. Made by superagnt.